Pokka Corporation, founded in 1957 as a producer and distributor of lemon products, has achieved high growth by expanding its business lines to include canned coffee and automatic vending machines of both cold and hot drinks.  To ensure that our business remains always in the service to our customers, we have adopted the management slogan: Always Enriching Our Customers' Daily Life.

Our business and market environment is increasing in severity and changing much more rapidly than expected.  To enhance our corporate value and ensure the dynamic growth of our Company in such a challenging environment, we are committed to radical structural reform, in keeping with our innovative management policies.

We renew our resolution to fulfill our mission as a food and beverage manufacturer, and to continue doing our utmost to develop new merchandise that will truly enrich our customersdaily diet and that will long remain their primary choice.  Moreover, in maintaining our tradition of seeking the ultimate in quality, we will develop original products that are unequaled by any other in their category, thereby to ensure both customer satisfaction and corporate profitability.  In launching such products, we will establish an unparalleled position in the beverage and food markets, greatly enhancing the value of the POKKA brand.