
Pokka first released canned soup in 1980 and entered the soup market in full scale by launching a powdered instant soup for household use the following year. Since then, Pokka has constantly worked to come up with unconventional ideas and techniques, which include adding corn kernels to instant soup ahead of competitors, and has successfully developed a variety of instant soups, including Tsubu-corn Soup ("Soup with Corn Kernels"), Jikkuri Kotokoto Nikonda Soup ("Soup Boiled Gently and Thoroughly"), and Egao de Choshoku ("Breakfast with a Smile"). Pokka's instant soups offer the taste of authentic soup with the added bonus of convenience, providing a wide range of customers with a sense of security.