In 1973, by adding a heat-retaining function to vending machines with a cooling function, Pokka developed machines that dispense both hot and cold drinks.  This enabled year-round distribution of drinks, including canned coffee, and quickly expanded Japan's soft drink market.
Vending machines have become an important channel for selling beverage products. Pokka continues to suggest various kinds of pleasure to customers by offering a broad lineup of attractive products in various categories, including sugar-free teas and carbonated drinks, in addition to major products, such as Pokka Coffee and Chelate Lemon.